Chef en Proceso

Isaias Espinoza / Chef en Proceso is one of the most renowned Gen Z cooking content creators in LATAM, with over 29 million followers and a signature mix of flavor, fun, and authenticity. Star of MasterChef Celebrity (TV Azteca), he has been a featured speaker at the TikTok Summit and Ad Week LATAM 2025, where he joined the panel “Impact and Authenticity: The Power of Voices on Social Media.” He’s been nominated as Top Creator at the TikTok Awards and in the How-To category at the Eliot Awards, further cementing his place as a leading voice in digital culinary content.