Majo Gutiérrez, known as MariaJoseGi, is one of the top fashion creators in LATAM, celebrated for her artsy aesthetic and one of the highest engagement rates in the space, with over 5 million followers. She’s led full media campaigns as National Ambassador for Adidas and Samsung, and launched her own fashion collection with Shein. Nominated “Best Engager” at the Eliot Awards, she’s been featured in Merca 2.0, Urbanda Magazine, and Tú.
Archives: Talents
Alejandro Salomón (Salomondrin) is one of Mexico’s most influential YouTubers and a top global automotive content creator, with over 15 million followers. Co-creator and host of Emprendeduros, one of Mexico’s top two business podcasts. Nominated “Storyteller of the Year” at the Eliot Awards, he’s a dynamic speaker, entrepreneur, and digital creator, owning brands in clothing, water, mezcal, a trading academy, and an NFT studio that generated USD 1.5 M in 12 minutes.
Moni Basila is one of the funniest and most captivating emerging comedy talents in Mexico, with a 26% engagement rate and a rapidly growing audience. Creator of her own stand-up show, she was invited as a special guest and speaker at AWoman México.
Azul Raya is one of the fastest-growing digital creators in LATAM, known for her powerful connection with audiences and an outstanding 19% engagement rate. A Coca-Cola Ambassador, she consistently reaches up to 10 million organic views on a single Instagram Reel. Recognized for her impact, she was invited as a special guest and speaker at AWoman México, and ranks among the top creators with the highest engagement in the region.
Carlota Madrigal is one of the most popular Gen Z fashion creators, with over 4.8 million followers. As a Global Ambassador for Cetaphil (representing Mexico in Los Angeles) and National Ambassador for Maybelline New York, she has solidified her place in the beauty and fashion world. Carlota won the TikTok Ad Awards for her work on the Garnier Pride Month Campaign and was nominated at MTV MIAW 2023 and Digitelle 2023. Featured in Elle, InStyle, Glamour, Vogue, and BuzzFeed.
Fer Carnal is a rising star in digital comedy, known for his unique ability to connect with people on the streets through humor and spontaneous interaction. With over 4.2 million followers, he’s been featured in top national media like El Universal, and appeared as a special guest on La Resolana and Los 40 Principales. Fer has been invited to major industry events such as the TikTok Awards, Eliot Awards, and AdWeek LATAM 2024, where he also participated as a speaker. He is a brand ambassador for PepsiCo and Pedigree, further solidifying his influence in the digital space.
Scarlett Rueda, better known as Scarcuchi, is a comedy, entertainment, and lifestyle content creator with over 17.6 million followers. A dynamic presence in the digital world, she has hosted major events like the Kids’ Choice Awards 2024, and was awarded the “Streamer Más Cool” award. Scarcuchi made her music debut in 2024 and continues to thrive as Digital Host for the TikTok Awards (2023 & 2025). She is also a featured speaker at Spotify Equal 2025 and Instagram University 2025.
Claus Maluf is a standout content creator known for his iconic father-and-son comedy, captivating over 5.1 million followers across generations. He brings humor to sports through his character “Reportero Incómodo”, known for sharp voiceovers and playful commentary. Nominated as Comedy Boss at the MTV MIAW 2023, he is a longtime Heineken ambassador and has led full media campaigns with Liverpool. He also appeared on the reality show En sus marcas, listos, fuego.
Los Chicaneros are one of the most famous Latin families in the digital world, with over 33 million followers across platforms. Named Top LATAM Creators 2024 by Forbes (print & digital), they are celebrated for their hilarious family content and strong cultural connection across both Latin America and the U.S. Hispanic market. Winners of the Comedy Award at the Eliot Awards, they made their TV debut on Despierta América and have been featured by Telemundo, Hola, Univision, and NBC. As VIP guests on the Premios Lo Nuestro 2024 red carpet, they serve as brand ambassadors for top-tier brands like Hyundai, T-Mobile, and Coca-Cola.
Natalia Juárez is an actress, host and multi-format creator with over 12.3 million followers, known for her dynamic presence across entertainment and digital media. A seasoned talent reinventing herself in the streaming space, she was the official host of the Eliot Awards and led the Red Carpet at TikTok LATAM 2025. She was a semifinalist on Top Chef VIP 2024 (Telemundo) and serves as a digital and OOH ambassador for Natura México. Nat has also been featured in Vogue’s “Beauty Secrets” and Glamour’s “17 Tips” video editorials, showcasing her versatility across fashion, beauty, and lifestyle.
